Product Marketing Manager

September 26

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ZOLL Medical Corporation

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Medical Device and Equipment • EMS/Fire Software • Technology • Software • hospital

1001 - 5000

Description

• Develop and support the implementation of short- and long-term business strategies and tactics to expand use of CMS products • Actively engage and support domestic selling efforts by working in close collaboration with US Sales • Independently interpret clinical studies to provide data analyses and messaging for US Sales. • Collaborate with cross-functional partners and vendors to develop of comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources • Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content • Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning • Develop and execute effective launch plans for new products and features • Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches • Work with Marketing Leadership to set strategy, messaging, and execution approach for relevant trade shows • Develop and foster relationships with key clinical individuals and organizations within the industry • Perform other duties as assigned by Management

Requirements

• Bachelor's Degree in Business or a related field required • 4-6 years in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena required • Demonstrated ability to interpret clinical data and develop compelling message for use with clinicians • Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required • High level of internal initiative, independent thinking, and ability to interact with physician, customers, and key opinion leaders are essential • Must be an effective team player in a fast-paced, highly visible environment • Effectively work in a regulated industry in healthcare, medical devices, or pharmaceuticals • Must be willing and able to travel up to 20% of the time • Master’s degree strongly preferred • Prior cardiac sales and/or marketing experience preferred • Proficient in Microsoft Teams and Power BI preferred