Director - Growth Marketing and Data

March 21

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Zonda

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Zonda is a data-driven company focused on empowering smarter decisions in the housing market. By offering personalized and comprehensive solutions backed by the most advanced national homebuilding database, Zonda helps builders, managers, mortgage clients, and developers stay informed about their local real estate markets. Their goal is to provide the right tools and data necessary for navigating shifts in the housing industry.

501 - 1000 employees

🏠 Real Estate

💸 Finance

📋 Description

• Zonda is seeking a seasoned marketing leader to serve as Director, Growth Marketing and Data—a newly created, high-impact role for our B2B products. • This person will drive multi-channel demand generation strategies, lead product marketing initiatives, and own the roadmap for audience data strategy. • Lead the planning and execution of integrated marketing campaigns across email, content, webinars, social, paid media, and more to drive B2B revenue. • Develop strategic marketing roadmap to support demand generation for Zonda’s B2B solutions. • Align with Product and Sales to identify and target Ideal Customer Profiles (ICPs), define lead scoring criteria, and build effective nurture flows that convert leads to MQLs and SQLs. • Define and evolve product positioning, messaging, and value propositions that resonate with target audiences. • Collaborate with cross-functional teams to support product launches, updates, and GTM initiatives. • Lead the strategy for growing and optimizing Zonda’s B2B audience database. • Build and refine audience segmentation strategies to support more personalized and effective campaigns, leveraging both first- and third-party data. • Optimize conversion funnels through A/B testing, journey mapping, and segmentation. • Define KPIs and create dashboards to track marketing effectiveness and ROI. • Manage, mentor, and grow a high-performing team of marketers. • Manage marketing budget across channels and initiatives. • Embrace and champion the use of AI and marketing technologies to streamline workflows and increase performance.

🎯 Requirements

• 7-10 years of experience in B2B demand generation, product marketing, and GTM strategy. • Proven success in campaign development and execution across multiple channels. • Strong expertise in Salesforce and marketing automation platforms. • Strong project management skills, able to guide projects and campaigns from end to end. • Experience managing a team, with a track record of building talent and fostering growth. • Proficiency in analytics tools such as GA4; hands-on experience turning insights into action. • Experience with ESP and CDP is a plus. • Polished with excellent communication skills, presentation skills, and executive presence. • Problem-solver and results-driven, always taking the initiative to find solutions. • Detail-oriented and organized, able to set priorities while managing multiple projects in a fast-paced environment. • Possess a positive attitude, eager to collaborate with internal stakeholders.

🏖️ Benefits

• Competitive Salary • Comprehensive benefits package (Medical, Dental, Vision) • 100% Company paid Life Insurance, Long Term Disability, and Short-Term Disability coverage • 401k with company match • Paid vacation and general holidays • Employee Assistance Program (EAP) • Live Meditation Sessions • Employee Recognition Platform • Virtual Wellness Program • Hybrid Work Environment – and always will be!