North America Field Marketing Manager

September 17

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VoIP business phone service • hosted VoIP • Small business phone systems • web conferencing • virtual contact center

1001 - 5000

Description

• The Field Marketing Manager (US Central) is responsible for devising and executing regionalized marketing strategies, collaborating with sales teams to analyze regional market dynamics and tailor activities for optimal impact. • They play a key role in establishing a strong regional presence, driving brand awareness, and facilitating lead generation and sales growth within their territory as part of a broader marketing plan. • Define a region-specific marketing plan that supports the regional sales strategy and addresses regional pipeline needs. • Strategize, build and execute integrated field campaigns that involve multiple marketing channels. • Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships. • Collaborate closely with the channel marketing team to ensure direct and indirect initiatives are seamlessly integrated to maximize our market reach. • Assist regional sales teams as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your sales region. • Support National event execution as it pertains to regional sales engagement. • Work closely with the sales and BDR teams to identify target accounts and implement account-based marketing strategies to personalize outreach and engagement. • Manage the allocated budget for field marketing activities, ensuring optimal ROI and cost-effectiveness. • Utilize marketing analytics and reporting tools to measure the success of field marketing initiatives, providing regular updates to the global marketing and leadership teams. • Support other marketing projects as required.

Requirements

• Bachelor's degree in Marketing, Business, or related field. • Proven 3-5 years experience in field marketing, preferably in the SaaS industry. • Strong understanding of enterprise sales processes and the buyer's journey. • Excellent project management and organizational skills. • Metric-driven with the ability to draw insight from complex marketing data. • Demonstrated ability to work collaboratively in a global, cross-functional team environment. • Exceptional communication and interpersonal skills. • Experience in managing budgets and reporting, including Microsoft Excel, G-suite and SFDC or equivalent sales reporting tool. • Confident and creative with a dynamic personality. • Works well in a fast-paced environment and has a positive, fail-fast and energetic attitude, with a strong work ethic. • Ability to travel 20% when dictated by the needs of the business and safe to do so.