Product Marketing Coordinator

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AccuWeather

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1962

📱 Media

🏢 Enterprise

📡 Telecommunications

Description

• Assist with the product marketing strategy for both AccuWeather for Business and our AccuWeather iOS & Android App • Create and update current and new product positioning, descriptions, and messaging across the AccuWeather product suite • Understand and implement the AccuWeather Foundational Marketing Message into all applicable marketing outputs • Work with the product team to drive app downloads through app store optimization and app store marketing • Understand AccuWeather for Business customers and how they utilize AccuWeather’s services across data, forecasting, and asset protection • Will have a specific focus on our AccuWeather for Business products, working with internal teams to implement product packages and bundles • Work alongside the product team and marketing team to implement weather event driven market tactics • Manage content strategy and work with the product team to ensure marketing deliverables are provided for product releases and app updates • Present and educate product updates internally, assisting AccuWeather staff to understand product descriptions and functionality

Requirements

• A bachelor’s degree in marketing or a similar field or equivalent combination of education and experience is required. • 2-3 years of marketing experience required • Previous experience/expertise specifically in product marketing required • Must have strong communication skills both oral and written

Benefits

• Comprehensive healthcare and dental benefits. • 401(k) retirement plan with 50% company match. • A collaborative work environment