Product Marketing Manager - Developer

December 13

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Coinbase

WebsiteLinkedInAll Job Openings

Digital Currency • Software • Payment Processing • Bitcoin • Technology

1001 - 5000 employees

Founded 2012

₿ Crypto

💸 Finance

💳 Fintech

💰 $21.4M Post-IPO Equity on 2022-11

Description

• Responsible for the development and execution of the Coinbase Developer Platform’s community engagement programs including hackathons, meetups, grant programs, events, paid, and email • Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics • Develop and lead successful product launches and marketing/GTM campaigns • Partner closely with the business development and sales teams to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites • Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates • Measure and report against the performance of product marketing initiatives • Think big about the future of onchain and how we can bring developers onchain more quickly

Requirements

• Minimum of 2-5 years of product marketing experience for innovative developer-focused software companies, with some experience within the onchain ecosystem • Foundational expertise in software development fundamentals and a strong understanding of and passion for blockchain technology • Able to speak the language of onchain developers, from solo developers to mid-sized companies • Powerful storyteller: written, verbal, and visual • Demonstrated track record of creating campaigns to build community, deepen engagement & retention • Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions • Outstanding project management skills • Ability to come up to speed on technical topics quickly • Ability to form strong relationships with a product team and cross-functional partners • Self-starter and ability to be ready to roll-up your sleeves and get things done

Benefits

• target bonus • target equity • benefits including medical, dental, vision and 401(k)