Demand Generation Manager

January 28

Apply Now

Receive Emails with Similar Jobs

Acronis

WebsiteLinkedInAll Job Openings

Acronis is a global leader in cyber protection that seamlessly integrates data protection, cybersecurity, and endpoint management for Managed Service Providers (MSPs). Offering solutions such as backup, disaster recovery, and advanced endpoint detection and response, Acronis ensures comprehensive security for various workloads across multiple platforms. With a commitment to protecting clients against modern threats, Acronis provides a robust cybersecurity framework that incorporates data governance and compliance, making it a trusted choice for businesses seeking reliable IT management solutions.

backup • software • data protection • virtualization • cloud

1001 - 5000 employees

Founded 2003

🔒 Cybersecurity

☁️ SaaS

📋 Description

• Design and execute a portfolio of multi-touch campaigns, including email marketing, webinars, paid advertising, and content syndication, to drive qualified leads and support the pipeline. • Develop nurture campaigns that progress prospects from awareness to conversion, using targeted messaging and personalized touchpoints. • Work with sales teams to coordinate demand gen efforts, ensuring alignment on key accounts, goals, and performance metrics. • Enable sales with insights and campaign follow-ups to maximize engagement. • Track and report on campaign performance, using data-driven insights to refine strategies, improve conversion rates, and maximize ROI. • Tailor campaigns to address the unique needs of specific accounts and customer segments, using ABM strategies to drive higher engagement and close rates. • Manage paid social, search, and display campaigns across platforms to increase reach and engagement. • Collaborate with the digital team on landing page design, SEO, and content optimization. • Drive demand for Acronis events through targeted campaigns, promoting engagement and participation from high-value prospects and existing clients.

🎯 Requirements

• 3+ years in demand generation, B2B marketing, or a similar role, ideally within the IT or cybersecurity industry. • Proven ability to build and manage demand-generation programs that drive revenue. • A strong understanding of data analysis and performance metrics to track ROI, identify patterns, and make strategic decisions based on insights. • Familiarity with marketing automation tools (e.g., Marketo), CRM platforms (Salesforce), and digital advertising tools. • Experience with ABM tools is a plus. • Detail-oriented with strong project management skills, able to handle multiple campaigns with competing priorities in a fast-paced environment. • Proactive and self-motivated with a positive, professional approach to management. • Highly organized, detail-oriented, and dependable, with strong multitasking and prioritization skills in a fast-paced environment. • Excellent time-management abilities. • Open to traveling for events and regional sales meetings. • Fluent English, both spoken and written.