Actable
Actable is a customer data accelerator that specializes in organizing, activating, and analyzing first-party customer data to drive enterprise value. The company offers comprehensive solutions in tech and data strategy, data engineering, marketing analytics, and platform integrations, leveraging expertise in Google Cloud services and AI-driven customer insights. They serve a wide range of industries, including consumer packaged goods, publishing, and financial services, enabling them to maximize the value of their customer data strategies. Actable helps enterprises transform their customer data into actionable insights for improved marketing, customer experiences, and business outcomes.
CDP • Customer Data Platforms • Customer Data • Marketing Analytics • Customer Insight
11 - 50 employees
☁️ SaaS
Solutions Consultant - MarTech
November 10, 2024
Actable
Actable is a customer data accelerator that specializes in organizing, activating, and analyzing first-party customer data to drive enterprise value. The company offers comprehensive solutions in tech and data strategy, data engineering, marketing analytics, and platform integrations, leveraging expertise in Google Cloud services and AI-driven customer insights. They serve a wide range of industries, including consumer packaged goods, publishing, and financial services, enabling them to maximize the value of their customer data strategies. Actable helps enterprises transform their customer data into actionable insights for improved marketing, customer experiences, and business outcomes.
CDP • Customer Data Platforms • Customer Data • Marketing Analytics • Customer Insight
11 - 50 employees
☁️ SaaS
📋 Description
• Lead day-to-day client engagements • Clarify client business objectives and requirements • Simplify complex data environments into visualizations • Recommend 1st party data-driven marketing strategies • Build audiences using client data • Deploy audiences into client marketing channels • Drive ROI on clients’ marketing investments • Ensure clients’ business objectives are met • Produce documentation for client relationships
🎯 Requirements
• 4-7 years of experience in digital marketing services • Consulting or marketing technology professional services experience highly desired • Cross-functional team leadership • Ability to turn customer data into marketing action and understand measurement • Experience with one or more CDPs (e.g., Lytics, Segment Personas) • Experience in multiple digital marketing channels (site personalization, email, advertising) • Interaction with marketing, engineering, and analytics stakeholders • Reporting experience in Google Analytics • Outstanding communication skills • Willingness to accommodate overnight travel up to 20% of the time
🏖️ Benefits
• Attractive compensation package with base salary • Profit sharing • Medical / dental / vision benefits
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