ActiveCampaign
ActiveCampaign is an all-in-one platform designed to create and automate personalized customer experiences that help businesses grow. Their capabilities include marketing automation, omnichannel marketing, content creation, audience management, analytics, reporting, and AI integrations. The platform features tools for email marketing, dynamic content, segmentation, CRM, landing pages, and forms, allowing users to send personalized messages across various channels such as email, SMS, and ads. ActiveCampaign integrates with over 900 favorite marketing tools and applications to streamline customer engagement and optimize business operations in industries such as eCommerce, online education, healthcare, and more.
email marketing • marketing automation • sales automation
Senior Competitive and Customer Insights Manager
March 19
ActiveCampaign
ActiveCampaign is an all-in-one platform designed to create and automate personalized customer experiences that help businesses grow. Their capabilities include marketing automation, omnichannel marketing, content creation, audience management, analytics, reporting, and AI integrations. The platform features tools for email marketing, dynamic content, segmentation, CRM, landing pages, and forms, allowing users to send personalized messages across various channels such as email, SMS, and ads. ActiveCampaign integrates with over 900 favorite marketing tools and applications to streamline customer engagement and optimize business operations in industries such as eCommerce, online education, healthcare, and more.
email marketing • marketing automation • sales automation
📋 Description
• As ActiveCampaign’s Senior Competitive and Customer Insights Manager, you will play a key role in driving strategic decision-making by delivering insights on market competition and customer sentiment. • This role will own the Voice of Customer (VoC) program, overseeing all customer feedback channels, win/loss analysis, and competitive intelligence to enhance ActiveCampaign’s go-to-market strategies. • Your work will empower teams across marketing, sales, and product development with actionable intelligence that fuels revenue growth and customer retention.
🎯 Requirements
• 8+ years of B2B SaaS experience in competitive intelligence, market research, customer insights, or related fields. • Strong background in marketing automation, or CRM industry preferred. • Proven ability to analyze win/loss data, market trends, and competitive landscapes to generate actionable insights. • Experience leveraging survey tools (e.g., Qualtrics, SurveyMonkey), competitive intelligence platforms (e.g., Crayon), and win/loss analysis systems (e.g, Gong.io, Clozd) to collect, analyze, and translate customer and market insights into actionable strategies. • Excellent communication skills, with the ability to translate complex data into compelling narratives. • Proficiency with data visualization tools (Tableau, Looker, Power BI, or similar) and CRM analytics. • Strategic thinker with a passion for influencing business decisions through data-driven insights. • Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
🏖️ Benefits
• Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm • Open paid time off • Generous 401(k) matching program with immediate vesting • Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend • Access to professional development resources through LinkedIn Learning • After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
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