Principal Photography Community Engagement Specialist

December 4

Apply Now

Receive Emails with Similar Jobs

Adobe

WebsiteLinkedInAll Job Openings

Software • Creative Cloud • Digital Marketing • Web Experience Management • Digital Media

10,000+ employees

Founded 1982

🏢 Enterprise

☁️ SaaS

📱 Media

💰 Venture Round on 1984-09

Description

• Actively engage online representing Adobe’s viewpoints and your expertise by sharing your knowledge, passion, and experience with modern photography workflows. • Ensure Adobe is present and showing up authentically in online conversations and set the tone for Adobe's online community interactions. • Identify where community conversations are occurring, establish relationships, and participate. • Monitor community conversations and share within Adobe. • Support, develop and encourage community advocacy with a focus on building trust and loyalty among users in our key online communities. • Build and maintain relationships across key community forums and individuals to drive community discussion and engagement. • Establish yourself as a creative leader through your work, participation in industry topics and conversations, and building and fostering relationships with users working in collaborative workflows. • Engage daily with communities around creating content with Adobe Photography solutions wherever they are (Reddit, Twitter, Facebook, Instagram, Discord, private forums, etc.) in two-way conversations representing Adobe. • Be active and within the community, build long-term relationships and trust, and demonstrate that knowledge and understanding of the users to help Adobe internally. • Establish relationships with leaders in the identified communities. • Answer questions and engage in discussion about Adobe products and policies. • Enable conversations, build content, and speak about Photography tools to address the specific audience needs and encourage that community. • Understand the competitive landscape and share insights within Adobe on an ongoing basis. • Coordinate with other community, product, marketing, and campaign teams to develop mini-engagements and activities for the community (i.e. AMAs with the product team on Reddit or community activities and discussions via live streams, etc.) • Work closely with the broader community, evangelism, and product teams to provide insight and feedback from the community to help drive product development direction.

Requirements

• BA/BS preferred OR 6+ years of experience in online and community engagement OR equivalent practical experience. • Strong photography background and portfolio. • Existing online and community presence with a proven track record of interactions with the community. • Strong voice and influence in the community, with multiple audiences from traditional to the next generation of photographers. • Strong written communication skills across media types (written, video, live stream, etc.) and ability to navigate and handle sensitive and nuanced conversations online. • Validated ability to clearly and calmly communicate in heated and sensitive discussions. • Extensive understanding of online community dynamics and standard processes, with a tried history of successfully building, encouraging, and cultivating large-scale communities. • Deep knowledge of Adobe’s Photography offerings (including the Lightroom ecosystem and Photoshop). • Familiarity with discussions and concerns around Generative AI within the industry. • Familiarity with the major Social Media platforms and a consistent track record to interact with an audience at scale are vital. • Knowledge of and empathy with your core audience based on your experience is required. • Engaging and dynamic human interaction skills are required. • Know existing and emerging photography tools, including contending and complementary technology companies and products. • Excellent teammate and self-starter. • Show the ability to "be responsible for your business" as independently as possible. • Capable of working collaboratively in a team and prioritizing multiple tasks and goals simultaneously. • Strong organizational skills, in addition to excellent time management skills. • Good communicator across multiple teams and regions; comfortable interacting with senior executives and product marketing/product managers.