Principal Product Manager - Acquisition

October 31

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AgelessRx

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Description

• Define and maintain your experimentation and development roadmap to achieve company growth targets. • Define, evolve, and achieve key performance indicators to progress towards company goals. • Design go-to-market plans and develop new web experiences in collaboration with the marketing team. • Leverage qualitative and quantitative research to gain deep insights into user engagement, motivations, and pain points, and use findings to shape and refine product strategy. • Prioritize high-ROI features on the product roadmap, making informed trade-offs and evaluating their performance through agile experimentation. • Manage the entire creative process, including ideation, specification, development, release, analysis, and iterative improvement for product features. • Validate the product strategy, interaction hypothesis, and business opportunities by designing, executing, and analyzing product experiments. • Work closely with marketing, data analysis, and engineering to ensure a cohesive growth strategy and consistent user experience. • Communicate the product roadmap, the rationale behind product decisions, the progress on product growth initiatives, and the growth learnings to relevant teams and leadership. • Assess the impact of product initiatives and track success metrics to ensure continuous optimization and improved outcomes.

Requirements

• 5+ years leading cross-functional growth product teams in evolving a brand's acquisition experiences and strategies. • Experience in B2C or DTC companies is preferred but not required. • Proven success in developing and executing product strategies aligned with business goals, demonstrating strategic and logical thinking alongside effective planning and problem-solving abilities. • Track record of achieving growth targets through innovative experiences and experimentation, viewing challenges as opportunities for improvement. • Strong ability to build relationships and collaborate effectively across all organizational levels, managing and influencing through persuasion, negotiation, and consensus-building. • Experience managing the full product lifecycle, from initial concept and product discovery to launch and ongoing optimization. • Strong track record of building and managing high-performing cross-functional product teams, with an emphasis on ownership of project details. • An instinct for creating simple and intuitive user experiences, informed by user insights and data analysis.