Global Marketing Communications Manager

March 21

Apply Now

Receive Emails with Similar Jobs

AgroFresh

WebsiteLinkedInAll Job Openings

AgroFresh is a global leader in post-harvest solutions aimed at maintaining the quality and freshness of fruits and vegetables. The company specializes in innovative technologies that provide both pre-harvest and post-harvest treatment solutions, along with digital platforms, to empower growers, packers, and retailers. With a commitment to sustainability and reducing food loss, AgroFresh delivers products and services designed to enhance produce quality throughout the entire supply chain.

Storage disorder control and ethylene management expertise. • 1-MCP (1-Methylcyclopropene) • Produce Freshness • Agriculture • waste reduction

501 - 1000 employees

🌾 Agriculture

🔬 Science

🛍️ eCommerce

💰 Post-IPO Equity on 2020-06

📋 Description

• Global Coordination of Promotional Strategy and Execution? • Develop and implement a global plan to effectively position AgroFresh as the leader in pre- and post-harvest freshness innovation, leveraging earned and paid media, executive visibility, and owned channels • Manage media and public relations planning, in partnership with regional marketing managers, to effectively position AgroFresh in key global events • Manage key internal events and communications, including multi-day global leadership meetings • Provide communications support for our Chief Executive Officer (CEO) and drive social media content and engagement for both our CEO and Chief Technology Officer (CTO), in support of our global positioning efforts • In partnership with regional marketing managers, build a global promotional strategy (paid, owned and earned) that focuses on core growth drivers for our business and optimizes our spend? • Work closely with product portfolio management team, regional marketing managers, and commercial teams to ensure that marketing materials reflect both global product strategy and meet regional priorities? • Work closely with marketing operations and regional marketers to develop global trade show processes to standardize our presence at large, global shows and maximize our ROI on those activities, including: booth layout and design, lead generation processes, and administrative processes • Partner with global marketing operations and regional marketing managers to enable content creation for growth marketing campaigns (including both lead generation/nurturing and account based marketing) • Establish standardized processes for campaign development, ensuring efficient workflows and easy delivery to regional teams • Build and maintain a global repository of marketing materials, ensuring all regions have access to up-to-date and relevant assets? • Ensure that all global marketing communications and assets are consistent in tone, messaging, and branding, while still meeting individual regional needs • Manage relationships with external agencies for content creation, design, and digital support, ensuring projects meet global brand standards and can be adapted regionally? • Set up mechanisms with marketing operations to track the effectiveness of global campaigns and assets, gathering feedback from regional marketing managers to continuously improve materials? • Align all communication strategies with the broader global and regional business goals to support growth, brand awareness, and product adoption. • Manage a global marketing budget, in close coordination with regional marketing managers

🎯 Requirements

• Bachelors degree in business, marketing, or similar major (MBA a plus) • 7+ years of experience in marketing communications • 3+ years of media/public relations experience • Outstanding writing skills • Up to 20% travel, including both domestic and global travel