Marketing and Demand Generation

October 20, 2024

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Aidaptive

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Aidaptive is an innovative technology company specializing in AI-driven solutions for digital commerce, particularly within the eCommerce and vacation rental sectors. The company offers predictive AI platforms that help businesses increase revenue by improving conversion rates and enhancing the personalization of the online booking journey. Aidaptive's solutions include predictive recommendations, search, audiences, and marketing, using advanced machine learning technology to ensure the right properties reach the right guests, thereby optimizing marketing budgets and increasing direct bookings. With headquarters in Cupertino, CA, Aidaptive is recognized as a leading innovator in brand-to-consumer technology.

Conversion Rate Optimization • Website Personalization • Machine Learning • E-Commerce Marketing • 1-to-1 Personalization

11 - 50 employees

🤖 Artificial Intelligence

🛍️ eCommerce

☁️ SaaS

📋 Description

• Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization • Own the implementation of marketing campaigns from start to finish • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more • Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature. • Partner with key industry players, agencies and vendors to form strategic relationships. • Take charge of marketing budget, ensuring that funds are invested and allocated wisely. • Measure and report performance of marketing campaigns • Gain insight from reported performance, and assess this against company goals.

🎯 Requirements

• BS/MS degree in marketing or a related field • Demonstrable experience in marketing, coupled with the desire and potential to learn • Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns. • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) • Experience in setting up and optimizing Google Adwords campaigns • Numerically literate; can: Understand and interpret metrics • Process figures • Interpret and process spreadsheets • Comfortably manipulate numbers • Good taste, a sense of aesthetics and a love for great copy and witty communication • Up-to-date with the latest trends and best practices in online marketing and measurement