Product Marketing Manager

3 days ago

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Airbase

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The only comprehensive spend management platform for small and midsize companies to manage all non-payroll spend.

Spend Management • Payments • Corporate Cards • Invoice Processing • Bill Pay

51 - 200

Description

• Own the go-to-market launch process for new products and key components of the Airbase platform, providing strategy, messaging, and coordinating structured launches that drive adoption and sales success. Through this process, ensure alignment with cross-functional teams from Product Management, Sales, Marketing, Customer Success, and more. • Work closely with Product Managers on all aspects of product launch, ensuring key materials are provided, knowledge is shared, and product teams are supported to ensure product success in the market. • Develop a deep understanding of the Airbase product and features, and act as the subject matter expert on key product areas. Use this knowledge to provide messaging, value propositions, benefits, and material to support sales and marketing programs. • Work closely with Sales and Sales Enablement to enable sales teams and provide them with the messaging, collateral, competitive intelligence, demo readiness, and support required across the sales cycle to support pipeline and revenue initiatives. • Be the voice of the customer by deeply understanding the challenges finance, accounting, and procurement teams face. Can speak to customers and share their stories externally and internally. • Work collaboratively across departments to craft compelling campaign messages that resonate uniquely with customers, prospects, and both internal and external stakeholders. • Research and understand the market, share competitive intelligence, and bring market insights to support product planning.

Requirements

• Background or experience with finance, accounting, or procurement aspects, and a desire to learn fintech, accounting, and procurement basics. • 3+ years of product marketing experience, with at least 1 year in B2B SaaS. • A gift for storytelling, the ability to craft compelling messaging, and bring teams together to drive to a collective goal. • Experience creating a wide array of content: sales collateral, presentations, white papers, videos, blog posts, case studies, etc. • Excellent communication and presentation skills, creating content, delivering directly, creating presentations, and supporting sales in deals. • Strong analytical, conceptual, and problem-solving abilities. • A maniacal focus on meeting deadlines and producing tangible results. • Strong program management skills. Highly cross-functional, detail-oriented, and able to partner with different stakeholders and teams across the company. • Self-starter with the ability to succeed in high-growth, fast-paced environments. • Excellent verbal and written communication skills.

Benefits

• Competitive cash compensation including meaningful equity packages. • Enjoy the freedom of remote work, with the option to work from anywhere in India. • Company transportation service or monthly allowance options. • Medical and accidental insurance, along with comprehensive health check-ups, dental plans, and gym memberships through Cult-fit. Employees are covered starting on their first day of employment and can extend coverage to dependents including spouse, children, and parents (including parent in-laws). • Airbase provides you with a life insurance policy on us. • Enjoy a generous allocation of personal days, separate sick leave, and additional perks such as holidays. • Generous parental leave policy available, please check with us for more information. • A one-time stipend of up to $500 for home office essentials, along with a recurring stipend of $250 every 2 years as needed. • Planning to expand your family? You’ll receive a $500 bonus for Air-babies! • Provident Fund Matching