Marketing Director
December 4
🇺🇸 United States – Remote
💵 $102.4k - $162.6k / year
⏰ Full Time
🔴 Lead
🎯 Chief Marketing Officer
🗽 H1B Visa Sponsor
Description
• As a Field Marketing Director, lead demand generation efforts for Alight's strategic account team. • Drive business growth through disruptive marketing strategies including direct marketing, channel marketing, ABM, and digital programs. • Manage a team of field marketing managers focused on driving revenue with account-based marketing efforts. • Create, execute, and analyze account-based marketing programs to engage and convert key accounts. • Measure and analyze results to improve efficiency and ROI.
Requirements
• Leadership expertise with remote working teams across complex and matrixed environment. • Experience with customer nurture/ABM programs with demonstrable success. • Prior B2B marketing experience, preferably within the benefits, payroll, and/or HCM technology space. • Skills with reporting, analyzing data and uncovering ways to optimize performance. • Knowledge and experience executing modern marketing channels, including virtual events, conferences, webinars, email, direct mail and digital advertising. • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment. • Ability to think strategically, prioritize tasks, and execute with attention to detail. • Energetic, high performer with a willingness to take initiative and be resourceful. • Excellent presentation skills and confidence in communicating with senior level sales directors. • Ability to develop people: Coaches people in their current roles to improve performance and prepares them for future roles. • Track record of creating partnerships with sales leaders. • Strong cross-departmental collaboration skills – generating demand as one team.
Benefits
• A variety of health coverage options. • Wellbeing and support programs. • Retirement plans. • Vacation and sick leave. • Maternity, paternity & adoption leave. • Continuing education and training. • A number of voluntary benefit options.
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