Retail Marketing Director - Pet

November 27

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Golden Hippo

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Direct Response Marketing • consumer goods • eCommerce • Marketing • Digital Advertising

201 - 500

Description

• Lead and engage the retail marketing team • Create and execute differentiated national marketing programs • Create opportunities to leverage Direct-to-Consumer assets and capabilities • Work collaboratively with DTC brand teams to create an omni channel customer experience • Improve our ability to educate store personnel and consumers on the benefits of alternative feeding • Leverage PR and trade publication for maximum retail affect • Oversee and help improve product launches, national and key account marketing programs, B2B sales tools, Golden Door program, merchandising, national promotions • Analyze and optimize ROI for all marketing programs • Assist with ideation of new product and packaging development

Requirements

• 10+ years of brand and/or retail marketing in the consumer goods space • 3+ years of Pet experience in some capacity • 3+ years of social media and/or e commerce experience • Pet (food) retail marketing experience • Pet experience in the independent pet and/or pet specialty channel • Product development experience • Ability to travel 25% • Strong leadership skills to inspire and motivate a team • Ability to translate high-level objectives into practical strategic initiatives • Skilled in utilizing creativity to develop engaging, memorable marketing campaigns that resonate with target audiences. • Excellent interpersonal and communication skills to collaborate effectively with internal and external teams • Navigates ambiguity with confidence • Able to work independently, take initiative, and adapt to changing priorities in a fast-paced environment. • Strong analytical and problem-solving skills with high attention to detail and accuracy.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more. • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. • Celebrate your accomplishments with our Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. • Reimbursements for a portion of personal cell phone and internet usage for eligible employees. • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.