VP of Marketing - SaaS

4 days ago

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Description

• Develop, champion, and execute a comprehensive marketing strategy • Build, lead, and mentor a high-performing marketing team • Ensure consistent, impactful brand messaging across all channels • Define key customer segments and develop targeted marketing strategies • Define and manage product go-to-market initiatives • Implement growth marketing strategies for lead generation • Develop a content strategy that meets the informational needs of target audiences • Build and nurture relationships with industry influencers and analysts • Manage and refine marketing technology stack • Develop and manage the marketing budget for optimal ROI

Requirements

• 10+ years of marketing experience, with at least 5 years in a senior leadership role (preferably in B2B SaaS or software solutions) • Proven ability to develop and execute successful marketing strategies • Experience in leading and mentoring high-performing marketing teams • Strong demand generation and pipeline development experience • Track record in product marketing and go-to-market strategies • Expertise in brand management across multiple channels • Numerically fluent, with demonstrated proficiency in data analytics for performance monitoring and optimization • Experience in cross-functional collaboration with sales, product, and customer success teams • Strong communication skills for internal and external relationship building • Familiarity with marketing automation tools and CRM systems • Experience managing marketing budgets for optimal ROI • Bachelor’s degree in Business or related field preferred