Associate Director - Media

2 days ago

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Allied Global Marketing

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integrated marketing • marketing strategy • marketing execution • media • digital

201 - 500

Description

• Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. • The Associate Director would oversee and manage digital media campaigns including paid social, paid search, video, display, and all other forms of digital advertising. • This individual is expected to be resourceful, responsible, and to demonstrate initiative & innovation. • The qualified candidate is comfortable being very involved in both big picture and day-to-day details and campaign execution.

Requirements

• 5+ years digital media strategy, planning and buying experience • Hands-on experience managing Meta and Google ad platforms is a must • Experience developing media strategy • Experience in the planning and execution of large scale, complex multi-tiered, multi-channel media campaigns • Must have experience with Paid Search, Paid Social, YouTube, Programmatic Media, CTV advertising • Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals • Working knowledge of ad serving tools, pixel tracking and troubleshooting, event set-up, etc. • Previous experience working with entertainment brands is a plus

Benefits

• This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). • In addition, we offer 10 company paid holidays.