Allstate
Auto Insurance • Life Insurance • Retirement Planning • Homeowners Insurance • Motorcycle Insurance
10,000+
💰 Post-IPO Equity on 2014-01
Senior Consultant - Direct Marketing Program Management
November 6
Allstate
Auto Insurance • Life Insurance • Retirement Planning • Homeowners Insurance • Motorcycle Insurance
10,000+
💰 Post-IPO Equity on 2014-01
Description
• Responsible for planning and implementing digital marketing programs. • Own marketing lead acquisition programs and optimize results. • Manage day-to-day activities associated with campaign development and execution. • Trend, track, and analyze operational metrics and key performance indicators. • Create and implement tests designed to improve performance or efficiency. • Adhere to assigned budget and manage resources to execute campaigns. • Advocate on behalf of the customer during campaign development. • Act as a Subject Matter Expert (SME) for owned programs. • Partner with stakeholders to maximize campaign engagement and results.
Requirements
• 4 year Bachelors Degree (Preferred) • 3 or more years of experience (Preferred) • This job does not have supervisory duties. • In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
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