Marketing Strategy and Operations Manager

2 days ago

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AllTrails

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Description

• About AllTrails • AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. • AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 75 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023! • Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us! • Bay Area employees are highly encouraged to come into the office one day a week. • About the Team • The AllTrails marketing team is building a global, beloved outdoors brand. We launch and scale creative and performance-driven marketing levers to bring more people onto the AllTrails platform, and develop compelling angles to engage with and retain existing members. • As Marketing Strategy & Operations Manager, you will drive key strategic business processes within the marketing team in partnership with the broader marketing organization and cross-functional stakeholders (Finance, Analytics, Product, Research, Engineering). • You will drive annual marketing strategic planning, lead marketing OKR goal-setting and monitoring, and partner closely with Research and Analytics to drive ongoing customer research programs and insight gathering. • You are a highly analytical thinker with strong relationship building skills and have the capacity to represent marketing cross-functionally at senior levels of the organization. • You are versed in project management and process improvement with the ability to ensure successful execution of marketing programs and accompanying processes, tools, and guidelines.

Requirements

• 5+ years of experience in consulting and/or business strategy • Strong analytical skills, with experience in a rigorous performance data environment and the ability to pull insights directly from internal dashboards (for example, Looker) • Insatiable curiosity and desire to test and learn — we are a high A/B testing environment • Self-directed with a high level of accountability and natural inclination to take ownership; comfortable with ambiguity • Strong collaborator with empathy, open-mindedness, and humility • Outstanding oral and written communication skills and experience keeping varying groups and teams aligned and informed • Balance of right and left brain; can think big picture but also get in the weeds to execute • Passion for the outdoors

Benefits

• A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity. • Physical & mental well-being: health, dental and vision benefits + monthly stipend for wellness expenses. • Trail Days: No meetings first Friday of each month to go test the app and explore new trails! • Unlimited PTO. • Flexible parental leave. • Remote employee equipment stipend to create a great remote work environment. • Annual continuing education stipend. • Discounts on subscription and merchandise for you and your friends & family. • An authentic investment in you as a human being and your career as a professional.