Social Media Marketing Manager
September 2
Description
• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and others. • Create and curate engaging content, including posts, videos, stories, and graphics, that align with brand guidelines and resonate with our target audience. • Manage and oversee social media content calendars, ensuring timely and consistent posting across all channels. • Monitor social media channels for trends, engagement opportunities, and potential crises, responding promptly and appropriately to comments and messages. • Collaborate with cross-functional teams, including marketing, PR, and creative, to align social media strategies with broader marketing and company goals. • Utilize social media analytics tools to track and report on key performance metrics (e.g., engagement, reach, follower growth, conversions) and make data-driven decisions to optimize strategies. • Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure our strategies remain innovative and effective. • Develop and manage social media advertising campaigns, including budget management, audience targeting, and performance optimization. • Identify and collaborate with influencers and brand ambassadors to expand our reach and engagement. • Conduct regular social media audits and competitor analysis to identify opportunities for growth and improvement.
Requirements
• 5+ years of experience in social media marketing, preferably in a similar industry. • Proven track record of developing and executing successful social media campaigns. • Strong understanding of various social media platforms, trends, and best practices. • Excellent written and verbal communication skills, with a keen eye for detail and creativity. • Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, platform-specific insights). • Experience with paid social media advertising and budget management. • Ability to work in a fast-paced environment, managing multiple projects and deadlines simultaneously. • Strong analytical skills with the ability to interpret data and make data-driven decisions.
Benefits
• Competitive salary • Company Stock/Option Plan • Flexible daily working hours, we value work-life balance • Competitive Health Plan • Company Benefits and Perks
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