Senior ABM & Digital Marketing Manager - AI

October 1

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Anaplan

WebsiteLinkedInAll Job Openings

Planning • Forecasting • Modeling • Supply Chain Planning • Sales Performance Management

1001 - 5000

💰 Secondary Market on 2018-03

Description

• Anaplan is looking for a Sr. ABM & Digital Marketing Manager- AI to join the ABM-Digital team. • You will be crucial in driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts. • Reporting to the Director of Digital and ABM, you’ll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels. • Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships. • Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, industry pain points and tailor messaging to resonate with decision-makers. • Identify trends and insights, optimizing marketing activities based on learnings to improve performance. • Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives. • Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns. • Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported. • Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns. Oversee vendor selection and contracts as needed. • Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field • 7+ years of B2B demand generation experience in SaaS environment • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management • Experience managing outsourced marketing agencies for creative, video, and web / SEO support • Ability to manage multiple projects simultaneously with strong attention to detail is a must • Strong communication and presentation skills • Adept at working within a fast-paced, client-facing, ever-changing environment • Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done • Ability to get things done in matrixed environment with multiple partners at all levels