Digital Platforms Analyst

2 days ago

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Andava Digital Marketing Agency

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Web design • Web Development • Search Engine Optimization • Search Engine Marketing • Social Media Marketing

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Description

• We are seeking a skilled and analytical Digital Platform Analyst to join our Strategy and Consulting team. • Play a key role in providing insights, recommendations, and expertise in setting up and optimizing digital platforms for our clients. • Lead the setup and configuration of various digital platforms, including websites, social media channels, and other relevant tools. • Ensure proper tracking and integration of analytics tools, such as Google Analytics and other relevant tracking systems. • Conduct in-depth analysis of clients' digital platforms to assess their performance, user experience, and effectiveness. • Identify areas for improvement and provide strategic recommendations to optimize platforms for enhanced user engagement, conversion rates, and overall performance. • Collaborate with cross-functional teams to implement recommended changes and track the impact of optimizations. • Gather and analyze data from various digital platforms. • Interpret data and generate comprehensive reports and dashboards to communicate platform performance, user behavior, and key insights to internal stakeholders and clients. • Identify trends, patterns, and opportunities for improvement based on data analysis and provide actionable recommendations to drive performance and achieve client objectives. • Monitor the performance and functionality of clients' digital platforms, proactively identifying and resolving any technical issues or errors. • Stay up to date with emerging technologies, industry trends, and platform updates to recommend and implement new features and functionalities. • Conduct thorough competitive analysis to benchmark clients' digital platforms against industry standards and identify areas for differentiation and improvement.

Requirements

• Proven experience as a Digital Platform Analyst or in a similar role within a digital marketing agency or related industry. • Strong analytical and problem-solving skills, with the ability to gather and interpret data to drive actionable insights. • Proficiency in using digital analytics tools, such as Google Analytics, social media analytics platforms, and CRM systems. • Solid understanding of digital marketing channels, including websites and social media platforms. • Strong attention to detail and ability to work with large datasets and complex data models. • Excellent communication and presentation skills, with the ability to effectively convey technical concepts and insights to non-technical stakeholders. • Proactive and self-motivated mindset, with the ability to work independently and manage multiple projects simultaneously. • Experience in setting up and configuring digital platforms.