Manager, Programmatic Advertising

March 19

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Anteriad

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Anteriad is a company specializing in B2B data solutions and marketing services. They offer a wide range of services to enhance marketing strategies, including Audience Identification and Activation, Demand Generation, BDR and SDR-as-a-Service, and Analytics and Intelligence. The Anteriad Marketing Cloud provides a platform for programmatic advertising and content syndication, helping companies optimize their multi-channel marketing efforts. Certified as a top data provider, Anteriad's data solutions aim to drive customer acquisition, improve ROI, and support AI-powered marketing strategies. They are recognized for high data quality and transparency, catering to global clients who seek to enhance their marketing effectiveness with data-driven insights and strategies.

Digital Display • List Management • Customer Acquisition & Retention • Interactive Services • Circulation Management

201 - 500 employees

🤝 B2B

📋 Description

• Come Join Our Team At Anteriad and innovate the way B2B marketers make data-driven business decisions. • Anteriad is seeking a Manager, Programmatic Advertising to help support and be a part of digital operations central to programmatic/digital campaigns. • Anteriad’s products provide unified data, integrations, AI and analytics solutions which help customers drive marketing ROI across marketing and advertising channels. • We are looking for an innovative and experienced professional in the Programmatic Advertising space to support the operations team in executing existing and new digital advertising campaigns. • As Manager, Programmatic Advertising, you will also support the sales team with customer facing interactions, acting as a product subject matter expert. • You will be responsible for supporting the programmatic operations team, the planning, setup, and execution of audience targeted campaigns in accordance with the strategy and objective of our clients. • You will be proficient in multiple media buying tools (DSPs) across various channels. • Campaigns need to be maintained and optimized frequently to achieve KPI goals and to deliver completely. • You will support the drive and collaboration with the offshore supporting team for support and promote knowledge sharing and will be responsible for improving efficiency and campaign performance. • You will be comfortable in a client facing role and leading the conversation with customers. • This role can be remote depending on experience. This position is not eligible for sponsorship including STEM/OPT work authorization. • Build a great working relationship with digital teams both US based and offshore, operating seamlessly together to deliver success for our esteemed clients, across briefing, strategy, set up, optimization, reporting processes & invoicing. • Maintain a positive and effective relationship between sales and digital operations. • Improve key Media Operations processes, including RFP/Insertion Order analysis, campaign proposal creations & campaign setup & delivery via the DSPs and Social Platforms. • Support programmatic forecasting and budgeting processes including inventory and pricing modeling, with the goal of increasing monetization across digital campaign services. • Support the team by advocating for best practices, challenging the status quo, and identifying opportunities for improvement. • Work with sales team to implement and oversee digital ad campaigns across different platforms. • Work with Leadership on the day-to-day operations of the programmatic operations team and take ownership of pre-campaign to post-campaign requirements. • Generate meaningful insights for post-campaign reporting. • Incorporate and recommend other aspects of the business including audience planning and insight, products, and proprietary media as part of the overall campaign execution. • Consistently manage and deliver campaigns on behalf of our esteemed customers, with the highest degree of service, strongest results and without error. • Share your strong programmatic media knowledge through facilitating training sessions with your peers and providing in-depth media strategies within your expertise. • Seek opportunities to not only grow and develop client campaigns, but look for ways to improve the existing products used by Customer.

🎯 Requirements

• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 2 years. • Bachelor’s degree in marketing, advertising, math, or a related field. • Show an in-depth understanding of the programmatic advertising landscape and working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics. • 3+ years’ experience managing programmatic strategies and/or leading programmatic teams · Working knowledge/experience in setting bid strategies across RTB and PMP inventory. • Intermediate to advanced Microsoft Office Suite with proficiency in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis. • Should be confident with Data Analysis in Excel, including Pivot Tables & basic statistics. • Intermediate to advanced analytical skills specifically to performance and data metrics. • Strong interpersonal skills: ability to work with and manage cross-functional teams. • Excellent written and oral communication skills with good presentation skills. • Enthusiasm for the media industry and digital online industry. • DSP Platform related certifications are a plus