Director, B2B Marketing

2 days ago

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Description

• Develop and implement a comprehensive B2B marketing strategy • Build and optimize our acquisition pipeline for consistent lead generation • Create and execute nurture marketing campaigns to guide prospects through the funnel • Scale our efforts with smart CRM implementation, particularly Salesforce • Pioneer new marketing channels in the real estate tech world • Craft content that positions us as the go-to solution provider • Partner with our product team to nail crucial launches • Collaborate with the C-suite to align marketing with overall business goals • Spearhead go-to-market strategies for new offerings • Use data analytics to drive decisions and boost performance across all channels • Build a marketing dream team that thrives on innovation and results • Establish our company as an industry thought leader through strategic partnerships, speaking engagements, and publications • Collaborate with the brand team to develop and execute the overarching brand strategy for the B2B real estate tech space

Requirements

• Experience: 10+ years of progressive experience in B2B Marketing, with at least 7 years in senior leadership roles • Strategic Vision: Proven ability to develop and execute comprehensive marketing strategies that drive significant business growth and market share • Product Launch Expertise: Exceptional track record of leading major product launches in the B2B tech space, with demonstrable revenue impact • Market Positioning: Extensive experience in developing and executing effective market positioning strategies in competitive environments • Team Leadership: Demonstrated success in building, leading, and developing high-performing marketing organizations in fast-paced, growth-oriented environments • Executive Presence: Excellence in collaborating with C-level executives and influencing cross-functional teams at the highest levels • Data-driven Leadership: Strong analytical and strategic thinking skills, with a focus on ROI, performance metrics, and business impact • Industry Expertise: Deep understanding of B2B SaaS, AI tools, and two-sided marketplace dynamics, with the ability to anticipate and capitalize on market trends • Communication: Outstanding communication and presentation skills, with the ability to articulate complex strategies and influence at all levels of an organization • CRM Proficiency: Strong experience with CRM systems, particularly Salesforce, and ability to leverage these tools for marketing automation and lead management • Content Marketing: Proven track record in developing and executing successful content marketing strategies, including thought leadership initiatives • Brand Development: Experience in implementing brand strategies in the B2B tech space

Benefits

• Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable) • Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents • Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break • Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable) • Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses • Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services • 401k Plan: To support you in your individual retirement goals • Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups • Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission • Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development • Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business • Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes