Principal Product Marketing Manager - Growth
September 20, 2024
Description
• Lead the development of a product-led growth strategy, including crafting messaging and positioning for PLG initiatives. • Create content that accelerates the buyer’s journey, including blogs, articles, customer stories, and sales-facing materials. • Collaborate with sales and demand generation teams to ensure alignment on PLG strategies and content distribution. • Develop marketing collateral that highlights Apollo’s offerings and supports high-velocity sales efforts.
Requirements
• 4+ years of product marketing experience, focusing on PLG strategies and high-velocity sales. • Strong technical understanding of distributed architectures, microservices, and APIs. • Proven ability to create content that drives engagement and conversion in fast-paced environments. • You’re passionate about developers and have experience in enterprise SaaS or developer platforms. • You thrive in a startup environment and excel in managing competing priorities. • Experience in the API Gateway space. • Experience working within a high-velocity sales product.
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