Senior Content Marketing Manager

March 4

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Appcues

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Appcues is a user engagement platform designed to help SaaS businesses improve user onboarding, feature adoption, and retention. With tools like in-app messaging, email, push notifications, and data tracking, Appcues enables companies to create personalized user journeys and automate multi-channel messaging workflows. Over 1,500 businesses use Appcues to enhance their user experience, engage customers, and drive product adoption by delivering timely and relevant messages across all user touchpoints. The platform focuses on harnessing user behavior data to optimize engagement strategies and improve the overall effectiveness of customer interactions.

user onboarding • activation • growth marketing • product adoption • SaaS

51 - 200 employees

☁️ SaaS

🤝 B2B

⚡ Productivity

💰 $7M Debt Financing on 2022-01

📋 Description

• At Appcues, content isn’t just another marketing activity. From day one, our founders believed in creating high-quality, ungated content that adds real value and moves our market forward. That belief has led to the team building some amazing things over the years—from top-of-funnel resources like our award-winning Appcues Blog and the Product-Led Growth Collective, to structured learning experiences (Product Adoption Academy) and interactive tools like our Product Launch Planner—and we’re just getting started. • We're looking for a proven Senior Content Marketing Manager who gets excited about big goals and knows how to transform educational content into growth engines. We've got an incredible product story, passionate customers, and a wealth of product experience data to work with. In short, the opportunity is huge. • If that gets you excited, you're our people.

🎯 Requirements

• You're strategically minded and tactically brilliant, and you know how to turn complex product concepts into compelling content narratives. • You've previously managed end-to-end content programs at SaaS startups for at least 5 years. • You have a background in SEO, but understand that the old playbooks don’t work anymore. That doesn’t scare you—it drives you. • You’re familiar with both sales-led and product-led growth models and how content plays a role pre- and post-sale. • You know how to build content calendars and manage complex production workflows across multiple stakeholders. • You get technical concepts and can translate complex functionality into clear, benefit-focused messaging. • You're an AI innovator—you've already incorporated AI tools into your workflow and can demonstrate how they've amplified your impact. • You're fiercely self-directed in your approach—you don't wait for permission to pursue an opportunity or solve a problem. • You're relentlessly curious in your approach—always asking "why?" and "what if?" to uncover the most compelling angles. • You have a sense of humor—we don't do bland, corporate work. We aspire to not only deliver results but enjoy the journey.

🏖️ Benefits

• 100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. This won't change post-COVID as we are committed to being 100% remote for the long-term. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat. • Well-being - You'll have solid health, dental, and vision plans; access to 401k, and a generous maternity and paternity leave. • Fair pay - Each role has a defined salary band, bands and salaries are audited on a regular basis to help maintain fairness and market value • Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology. • Coworking space, on us - Home office not cutting it? We'll reimburse your monthly coworking fees. • Equity - We want everyone invested in our success. We grant every employee equity in the company. • Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, weekly team lunches, and Lunch & Learns., and an annual learning stipend. • Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.