App Guardians - App Growth Network's Mobile Marketing Agency
App Guardians is a mobile-first advertising agency specializing in user acquisition and growth solutions for mobile applications. They utilize data-driven strategies and creative expertise to enhance app visibility and drive user engagement through services such as App Store Optimization, paid user acquisition, and retention strategies. Their innovative approaches have proven results, helping clients increase app installs and optimize subscription revenues effectively.
App Marketing • Mobile Advertising • App Store Optimization • App Analytics • App Engagement
App Marketing Specialist - User Acquisition
February 12
App Guardians - App Growth Network's Mobile Marketing Agency
App Guardians is a mobile-first advertising agency specializing in user acquisition and growth solutions for mobile applications. They utilize data-driven strategies and creative expertise to enhance app visibility and drive user engagement through services such as App Store Optimization, paid user acquisition, and retention strategies. Their innovative approaches have proven results, helping clients increase app installs and optimize subscription revenues effectively.
App Marketing • Mobile Advertising • App Store Optimization • App Analytics • App Engagement
📋 Description
• Collaborate with and support the Account Success team to understand client goals and KPIs. • Help with Media Optimization and drive goal attainment. • Understand client needs and translate them into actionable keyword research and recommendations. • Continuously improve App store rankings and conversion rates. • Implementing high-quality ASO localization strategies in the AppStore. • Monitor and report on keyword rankings and ASO progress. • Advise clients on marketing strategies and identify areas for testing and growth. • Work with mobile growth stack platforms and ASO Tools (Apptweak, Mobile Action). • Running A/B tests on store assets (keywords, titles, screenshots, description). • Stay up-to-date with digital technologies developments and the mobile marketing community. • Participate in the agency knowledge and process development - if you have an idea how we can do things more effectively, we want to hear it!
🎯 Requirements
• 1+ years working with Paid Media • 1+ years working with SEO or ASO tools • 1+ years in a client-facing/ stakeholder management role • Excellent verbal and written English language skills • Strong reporting and data analysis skills with the ability to translate into actionable business insights for a variety of audiences • Strong analytical skills and proven experience analyzing data in Excel/Google Sheets • Strong project management and team communication skills • Self-starter and keen to take ownership and adapt to or drive change • Hands-on experience with paid media management tools (Apple Search Ads, Facebook Ads, Google Ads) (Nice to have) • Familiarity with MMPs and in-app analytics tools (Appsflyer, Adjust, Firebase, Mixpanel, Amplitude) (Nice to have) • Familiarity with project management and communication tools (Asana, Slack) (Nice to have) • Degree in business, Marketing, Advertising or relevant field (Nice to have)
🏖️ Benefits
• Real career growth - start-ups mean things change frequently including new roles and opportunities to advance and lead. • Competitive compensation - not just the basics but also stock options and quarterly performance bonuses. We take care of our people. • Dynamic industry - mobile is rapidly changing which means constant learning and brushing elbows with all kinds of people and businesses. • Flat culture - we care about our people being empowered to share ideas and build the future. Decide and do, that’s our credo. • Work where you want - whether from home, coffee shop, the beach or our lovely office in Vancouver’s Gastown district. • Unlimited Paid Time off (PTO) and sick time - use the time you need to rest and recharge. • Professional development - we invest in our teams to boost their industry and professional knowledge. This includes webinars, media, workshops and even worldwide travel opportunities to the best conferences (when they are happening again)! • Health and Wellness - flexible health benefits to take care of yourself and those you care about.
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