Director, Product Marketing

December 22, 2024

🇺🇸 United States – Remote

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎁 Product Marketing

Apply Now

Receive Emails with Similar Jobs

Revalize

WebsiteLinkedInAll Job Openings

Software Development • Database Management • Revenue Operations • Commercial Operations • Process Automation

501 - 1000 employees

🤝 B2B

🛒 Retail

💰 Private Equity Round on 2021-11

Description

• We are seeking a visionary and strategic Director of Product Marketing to join our team in a remote position based in the United States. • As the Director of Product Marketing, you will lead our product marketing efforts, driving go-to-market strategies, and positioning our products for success in competitive markets. • The goal of this integral role is to drive both product success and business growth, with a focus on understanding the customer, creating value, aligning marketing efforts with business objectives.

Requirements

• Develop a deep understanding of our target market, including ICP, buyer personas, key use cases, and most compelling customer needs. • Serve as the subject matter expert (SME) on Revalize’s value propositions, core capabilities and market landscape. • Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace; in order to drive marketing, lead gen, and sales activities. • Partner with sales enablement to design a sales enablement strategy that includes product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc). • Own key aspects of the go-to-market process and strategy for our products and align product initiatives across the customer lifecycle to drive specific outcomes such as new logo acquisition and customer retention. • Drive alignment across product, sales, and marketing to ensure internal adoption of marketing assets and consistently capture and apply feedback to optimize return. • Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience. • Clearly communicate marketing strategies and performance metrics to internal and external stakeholders and escalate blockers, as needed. • Manage budgets and resources to maximize marketing ROI.