Director, Product Marketing

November 27

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Revalize

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Software Development • Database Management • Revenue Operations • Commercial Operations • Process Automation

501 - 1000

💰 Private Equity Round on 2021-11

Description

• Develop a deep understanding of our target market, including ICP, buyer personas, key use cases, and most compelling customer needs. • Serve as the subject matter expert (SME) on Revalize’s value propositions, core capabilities and market landscape. • Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace; in order to drive marketing, lead gen, and sales activities. • Partner with sales enablement to design a sales enablement strategy that includes product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc). • Own key aspects of the go-to-market process and strategy for our products and align product initiatives across the customer lifecycle to drive specific outcomes such as new logo acquisition and customer retention. • Drive alignment across product, sales, and marketing to ensure internal adoption of marketing assets and consistently capture and apply feedback to optimize return. • Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience. • Clearly communicate marketing strategies and performance metrics to internal and external stakeholders and escalate blockers, as needed. • Manage budgets and resources to maximize marketing ROI.

Requirements

• 7+ years of experience in product marketing, with a minimum of 3 years in marketing leadership roles within B2B/SaaS companies. • Proven track record of developing and executing successful product marketing strategies in a highly complex and matrixed environment. • Previous experience building GTM plans and bringing Saas B2B products pricing, packaging, messaging and positioning to market, preferably with CPQ, PLM, or CAD products. • Proficiency in market research methodologies and tools. • Thorough understanding of the sales process and how best to support sales teams and equip them for success. • Experience leading and growing a team of high-performing product marketers. • Ability to execute at scale and at pace in a complex, fast-moving business. • Strong verbal and written communication skills, with proven track record of delivering compelling value messaging in market. • Strong presentation skills and ability to influence stakeholders at all levels. • Demonstrated ability to work effectively in a remote environment.