Director of Product Marketing

2 days ago

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Incode Technologies

WebsiteLinkedInAll Job Openings

Mobile Security • KYC • AML • B2B • Identity Management

51 - 200 employees

Founded 2015

🤖 Artificial Intelligence

💸 Finance

🔐 Security

💰 $220M Series B on 2021-12

Description

• You will drive go-to-market strategy for Incode’s products and services. • You’ll be the expert on our buyers and competitors and lay the foundation for market success. • You will partner closely with product management, sales, and marketing to build the go-to-market plan and execute that plan by creating high-impact assets and enabling the field to drive business growth. • The ideal candidate is a driven self-starter, a diplomatic collaborator, a strategic thinker who enjoys rolling up their sleeves, and exercises sound judgement on when to push back and when to dive in. • Drive product and solution positioning, messaging and GTM strategies. • Ensure consistency in messaging across product lines and Product Managers. • Lead content development to articulate the benefits of our product and ensure message alignment throughout the customer journey (website, sales team, events, etc.). • Ensure consistency and quality of customer facing sales content. • Work with Demand Generation to drive content for SEO improvement. • Identify market trends and customer needs. • Improve the product launch process and strategy and collaborate with product management, marketing, and sales to ensure an effective go-to-market. • Strategize and conduct competitive analysis to help identify new marketing opportunities. • Define target markets, products and customers including business plans and entry strategy. • Speak and present both internally and externally to promote our story and products. • Establish and implement short and long-range departmental goals, objectives, budgets, policies, and operating procedures. • Create positive relations with partners and sales channels. • Recruit, motivate and manage product marketing staff.

Requirements

• 8-10 years of product marketing or related experience, including 4+ years in leadership role of a product marketing team • 5+ years in enterprise security, B2B SaaS or Identity sectors • Ability to thrive in a fast-paced, “get it done” entrepreneurial environment • Works well in a collaborative environment • High attention to detail with ability to remain organized and multi-task • Strong written, verbal, editing, and presentation skills • Highly collaborative with a deep sense of ownership and accountability • Easily builds business partnerships and inspires team members • A hungry, infectious personality: we’re looking for someone determined and able to win

Benefits

• Meaningful Equity • Flexible Working Hours & Workplace • Open Vacation Policy • Wellness Program • International Travel Opportunities • Additional benefit package according to location (401k, medical insurance, etc.)