Digital Marketing Manager

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Aquila

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Housing Finance Agencies • Public Housing • Real Estate • Financial Aid Services • Finance & Insurance

1001 - 5000

Description

• Develop and execute a comprehensive marketing strategy that generates quality leads and builds brand awareness. • Develop and maintain company Web presence strategy; including digital media, social advertising, SEO/SEM, mobile media and applications, CRM. • Collaborate regularly with the sales team to align objectives. • Perform market research and analysis for existing & potential lines of business. • Measure overall content effectiveness by analyzing and reporting success metrics. • Implement and track KPIs that demonstrate marketing effectiveness. • Establish and maintain scalable processes and manage technical tools for effective campaigns. • Stay current on market trends and incorporate innovative ideas to achieve marketing goals. • Coordinate and attend industry trade and consumer events.

Requirements

• 4+ years of experience in Digital Marketing for IT Companies. • Experience using web analytics, SEO optimization, social media and other digital marketing tools. • Experience with growth marketing and growth hacking. • Thorough understanding of current digital marketing concepts, strategies and best practices. • The ability to balance strong strategic / analytic thinking with creativity. • Deep understanding of how data must be captured, stored, and flowed through systems. • Excellent organizational skills with an ability to meet deadlines while managing multiple projects. • Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, Web Trends).