Demand Generation Specialist
November 1
Description
• Develop lead generate strategies to increase MQLs • Optimize HubSpot workflows for nurturing potential leads • Ensure HubSpot is being used to its fullest potential • Build and refine custom HubSpot reporting dashboards • Create targeted campaigns to attract qualified prospects • Analyze website traffic and conversion rate trends • Analyze cost per lead and cost per conversion • Design landing pages optimized for lead capture • Set up automated email sequences for lead engagement • Implement A/B testing for email campaign optimization • Conduct keyword research to enhance inbound traffic • Build online and social ad campaigns • Monitor and adjust paid media campaign performance • Advise on the creation of content tailored to buyer personas' needs • Analyze competitor strategies for demand generation insights • Implement lead scoring models to prioritize sales outreach • Optimize website CTAs for improved conversion rates • Drive SEO improvements for increased organic visibility • Track and report on campaign ROI and metrics • Advise on the creation of lead magnets, eBooks, and downloads • Implement social media ads targeting key industry segments • Integrate HubSpot with CRM for seamless sales handoff
Requirements
• 5+ years of proven experience in high-tech, B-2-B demand generation roles • Prior experience with SaaS products and with B2B Enterprise Customers • Strong understanding of digital marketing, content creation, and social media management. • Excellent written and verbal communication skills • Strong and proven familiarity with Hubspot, Salesforce, ZoomInfo, etc. • Proficiency in marketing tools and analytics platforms • Understanding of marketing tactics (e.g. advertising campaigns) • Creative mindset with the ability to think outside the box • A nice-to-have is an understanding of topics like Graph, analytics, and machine learning
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