Marketing Operations Manager

Yesterday

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

+1 more states

🍂 Massachusetts – Remote ⚔️ Virginia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

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Arcadia

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Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.

Healthcare Analytics • Value-based Care • Population Health Management • Care Management • Predictive Analytics

201 - 500 employees

💰 $29.5M Venture Round on 2020-01

📋 Description

• Arcadia is dedicated to happier, healthier days for all. • We transform diverse data into a unified fabric for health. • Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. • Arcadia is hiring a Marketing Operations Manager responsible for overseeing the technologies and automations used by Arcadia’s Marketing team. • Reporting to the Senior Growth Marketing Manager, the candidate will review Arcadia’s current marketing technologies, regularly analyze data, and develop reports for the marketing and sales teams to make marketing initiatives more successful. • They will work closely with marketing, sales/sales enablement, and technical stakeholders to develop processes for a high-growth marketing organization and should have exceptional problem-solving skills. • This key role involves defining the marketing operations processes, managing all lead and campaign record processes and related integrations, analyzing marketing campaign performance, and ensuring our marketing efforts directly contribute to revenue growth. • The ideal candidate will have demonstrated expertise in lead management processes across dynamic, growth-oriented start-up organizations. • This individual will have a bias towards proactively identifying lead routing issues prior to being alerted, have a detailed eye for lead data quality, and serve as an organizational expert in Salesforce/HubSpot optimization processes and attribution best practices. • In the first 3 months, assess Arcadia’s current marketing technologies and develop recommendations to streamline operations and improve customer data management within HubSpot and Salesforce. • In the first 6 months, develop comprehensive cross-channel KPI and analytics strategy, with concrete definitions of success across all relevant channels. • In the first 12 months, scale our digital marketing strategy across provider and payer markets and optimize campaign delivery.

🎯 Requirements

• BA/BS in marketing, communications, business management, or another related field. • 5+ years digital marketing experience, preferably in healthcare, B2B or regulated industry. • Achieved the HubSpot Marketing Software certification. • A strong understanding of email marketing, inbound marketing, account-based marketing, and marketing analytics. • Deep expertise with marketing automation and data analytic tools, such as HubSpot, Salesforce Marketing Cloud, Google Analytics, and 6sense. • Track record of translating qualitative data into recommendations and plans for lead generation and paid media campaigns to improve marketing effectiveness. • Strong project management skills, including production schedules, budgets, stakeholder coordination, and agency/vendor relations. • A proactive, investigative, detail-oriented mindset to identify and solve problems without being asked. • Knowledge of various project management technologies (e.g. Asana), preferably with hands-on experience. • Creativity and innovative thinking, always looking for new ways to engage audiences. • Understanding of the marketing ecosystem and processes, and knowledge of the latest technologies in the marketing field. • Expertise in assessing marketing processes and finding ways to improve efficiency and quality of work. • Strong collaboration and communication skills to work effectively across various teams, including marketing, communications, creative, and sales. • Problem-solving approach that values research and data analysis.

🏖️ Benefits

• Experience building and leading a growth marketing strategy from the ground up. • Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care. • A flexible, remote friendly company with personality and heart. • Employee driven programs and initiatives for personal and professional development. • Be a member of the Arcadian Community.