Core Product Marketing Manager

August 7

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Articulate

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Maker of the world’s most popular platform for online training, Articulate 360. Trusted by 120,000+ orgs worldwide.

e-Learning Authoring Tools • e-Learning • Screen Recordings • Online Learning Management • e-Learning Software

201 - 500

💰 $1.5G Series A on 2021-06

Description

• Own the GTM strategy, including key launches, for a product within the Articulate 360 platform • Work closely with product, sales and marketing teams to build out go to market strategy and execute multi-channel campaigns including launches that effectively drive customer acquisition and retention • Create positioning, unique value props, and differentiated messaging that demonstrate ongoing value of Articulate products to support aggressive revenue, expansion, and renewal goals • Work with Growth Marketing, Design, Copy and Content Marketing on campaign execution; review copy created by other team members to ensure accuracy of our positioning and messaging • Drive international and domestic growth by enabling and empowering our partners and direct field teams • Plan and execute research initiatives to develop a deep understanding of customers, markets and competitors that can inform GTM strategy and product roadmap • Develop understanding of Articlate’s market - trends, competitors, compelling events incorporate learnings into GTM plans • Support execution of events with messaging, content and insights • Create assets for our revenue generation teams throughout the sales and customer success process (e.g. pitch decks, brochures, sales sheets, battlecards, etc.) • Bring deep Articulate 360 product and Learning & Development market expertise all aspects of our go to market

Requirements

• 5+ product marketing experience (B2B SaaS preferred) • Experience with e-learning course creation and distribution, with a preference for candidates who have used Articulate 360 • Strong customer-centric approach, with the ability to develop customer insights use them to inform messaging and broader GTM strategy • Excellent communication and presentation skills - an amazing storyteller with the ability to translate complex ideas into a clear narrative • Data-oriented mindset – ability to create and leverage data as a key input into decision-making; comfortable making decisions when data is ambiguous or unreliable • GTM experience – understanding of how to take products to market via sales and marketing channels • Results-oriented – ability to prioritize, execute, and drive results • Strong cross-functional collaboration skills – ability to partner with a wide range of internal and external stakeholders, and collaborate effectively • Bachelor’s degree (or equivalent years of experience); MBA preferred