Product Marketing Manager

August 6

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EnergyHub

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EnergyHub empowers utilities and their customers to create a clean, distributed energy future.

Energy management • Demand response • Energy efficiency • Consumer engagement • software

51 - 200

💰 $500k Debt Financing on 2012-12

Description

• Become an expert on our customers and the challenges they face around EV adoption and how our solutions solve their grid needs • Disseminate and evangelize our customer insights across the company • Craft compelling messaging and EV solution-level narratives that align with our company positioning to target utilities, EV drivers, and auto OEMs. • Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our EV solution • Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our EV solution. • Support the development and execution of go-to-market plans for new EV solution launches and features, including pricing strategies, promotional activities, and sales enablement. • Conduct competitive analysis to identify EV market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging. • Inform the content roadmap with EV audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events • Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning. • Measure and analyze the effectiveness of EV-specific product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.

Requirements

• 5+ years of experience in product marketing, preferably in the technology, energy, or automotive industry • Strong understanding of product marketing principles, strategies, and tactics • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging • Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content • Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines • Passion for sustainability, renewable energy, and driving positive environmental impact • Expertise in Microsoft Excel, PowerPoint

Benefits

• 100% paid medical for employees • 401(k) with employer match • Casual environment • Flexibility to set your own schedule • Fully stocked fridge and pantry • Free Citi Bike membership • Secure bike rack • Gym subsidy • Paid parental leave • Education assistance program