Global Integrated Marketing Manager

June 27

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Articulate

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Maker of the world’s most popular platform for online training, Articulate 360. Trusted by 120,000+ orgs worldwide.

e-Learning Authoring Tools • e-Learning • Screen Recordings • Online Learning Management • e-Learning Software

201 - 500

💰 $1.5G Series A on 2021-06

Description

• Develop full-funnel marketing campaign strategy tailored to the needs of regions around the world with varying levels of L&D maturity • Collaborate with channel partners to create detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences • Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment • Partner with content marketing and channel partners to operationalize the development of co-branded and localized content • Build scalable webinar programs with channel partners based on individual market needs • Support international sales team and event marketing team with global events strategy • Develop and maintain channel partner marketing calendars to educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches • Work cross-functionally with internal teams including international sales, product marketing, acquisition, creative, content marketing, and go-to-market effectiveness to develop and maintain a cohesive experience across marketing channels • Evaluate and present integrated marketing campaign effectiveness to commercial leadership, and regularly recommend ways to optimize performance and process • Define key metrics and reporting methodologies that will help us understand the most effective campaigns to generate pipeline, revenue, and expansion opportunities for channel partners

Requirements

• 3-5 years of relevant experience, preferably in a global B2B SaaS organization • Experience working with global teams across various time zones and languages, including the occasional off-hours meetings • Located in UK or Europe required, UK preferred • Proficiency in the following languages: English, German, Swedish, Italian (nice to have), Spanish (nice to have) • Understanding of standard marketing channels such as email, web, social, and paid • Familiarity with digital marketing, social media management, and automation tools • Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms • Working knowledge of Salesforce or similar CRMs • Ability to derive insights from marketing data and format into an executable plan • Ability and desire to learn quickly and troubleshoot problems • Ability to manage multiple tasks to meet deadlines with the direction and support of peers • Outstanding collaboration skills • Excellent verbal and written communication skills • Attention to detail • Four-year college degree or equivalent experience

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service