Director - Product Marketing

6 days ago

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specialty insurance • extended service products and related services • renters insurance • lender-placed homeowners insurance • flood insurance

10,000+

💰 Post-IPO Debt on 2023-02

Description

• Developing and executing product marketing strategies and go-to-market plans for B2B and B2B2C customers. • Collaborate closely with cross-functional teams to create marketing tools, messaging, and materials that promote products. • Partner with Growth Marketing and Marketing Strategy teams to market assigned products, help implement them with clients, and ensure performance against stated goals and KPIs. • Conduct market and consumer research to properly position, message and distribute products to ensure optimal performance.

Requirements

• Bachelor's degree in Product, Marketing, Business Administration or other related field • 8+ years of experience in product marketing with a focus on product positioning, digital marketing, and go-to-market execution. • Previous experience managing a small team is preferred. • Experience supporting B2C and B2B marketing strategies, with strong skills in executing marketing campaigns and collaborating with cross-functional teams. • Direct experience with managing digital and traditional marketing efforts and channels from concept through to production. • Demonstrated experience with marketing research to inform product development, positioning, messaging. • Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources. • Comfortable working in matrixed environments. • Desire to work in a fast-paced environment with complex and changing market dynamics.