Director, Product Marketing

2 days ago

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Description

• The Director, Product Marketing will spearhead the development and execution of marketing strategies that drive engagement, usage, and satisfaction with EO's products. • This role will play a critical part in positioning EO’s offerings to both new and existing members, ensuring that our products align with member needs and deliver exceptional value. • The Director will ensure cohesive messaging and brand consistency across all marketing efforts, collaborating closely with cross-functional teams to deliver impactful campaigns that align with EO's mission and business goals. • With a high level of autonomy and ownership, this role will directly contribute to the organization's growth objectives, while being at the forefront of innovation—shaping the future of EO’s product offerings and transforming member experiences on a global scale.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field. • 8+ years of experience in product marketing with a proven track record of launching and marketing products that drive engagement and satisfaction. • Strong understanding of customer segmentation, product positioning, value proposition development, and customer journey mapping. • Experience managing and developing high-performing teams, including geographically dispersed teams. • Excellent communication skills, with the ability to craft compelling messaging, influence stakeholders at all levels, and build consensus across departments and cultures. • Analytical mindset with expertise in leveraging data to drive decision-making, optimize marketing strategies, and track performance. • Deep knowledge of product marketing principles, including go-to-market (GTM) strategy, positioning techniques, and content development. • Strong leadership abilities and collaborative skills, capable of managing teams effectively and working across various departments. • Familiarity with the franchise or membership-based organization sector is a plus. • Experience in driving innovation and fostering a culture of continuous improvement. • International experience and multilingual skills preferred.

Benefits

• Competitive total rewards package • Flexible work environment • Generous professional development resources