Email Marketing Lead

3 days ago

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Assurant

WebsiteLinkedInAll Job Openings

specialty insurance • extended service products and related services • renters insurance • lender-placed homeowners insurance • flood insurance

10,000+ employees

Founded 1892

💸 Finance

👥 B2C

💰 Post-IPO Debt on 2023-02

Description

• Manage high-priority projects, execute HTML/CSS email development, as well as build integrated automations to deliver a best-in-class email marketing experience. • Responsible for continually measuring performance insights against KPIs and make recommendations that will improve Assurant’s conversion, segmentation, personalization, lead-scoring, and automation tactics. • Email Design + Development - 30%: Manipulate existing HTML code, pay attention to QA details, host images and edit design templates. • Analytics & Strategy - 30%: Create performance reports, monitor sender score and deliverability metrics, establish performance goals, and show holistic performance. • Platform Execution - 20%: Building automated journeys, deploy campaigns, update subscriber data and set up basic form handlers. • Project Management - 20%: Track project status, act as a liaison, present in front of groups, and manage third party relationships.

Requirements

• 2+ years HTML/CSS experience. • Basic understanding of email development and the ability to make coding edits. • Basic understanding of email layouts, brand guidelines, responsive design techniques, and the ability to make design edits, color and font changes, etc. in Photoshop. • 2+ years of experience working with enterprise-level marketing software. • Strong written, verbal & communication skills. • Superior project management & organizational skills. • Basic understanding of Photoshop or similar tool required. • Basic understanding of Responsive HTML/CSS front-end development, specifically for email marketing required.