Marketing Enablement Manager

April 15

🏈 Ohio – Remote

Although this job is listed in Ohio, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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ASTEC

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ASTEC is a company founded in 1972, based in Chattanooga, that has become a global leader in manufacturing equipment for the 'Rock to Road' industry. They specialize in products related to asphalt, concrete, and road building, focusing on applying state-of-the-art technology and customer service to these traditionally low-tech sectors. ASTEC's diverse product line includes systems for recycling, industrial heating, material handling, and more. The company's vision emphasizes building industry-changing solutions that create life-changing opportunities.

1001 - 5000 employees

Founded 1972

📋 Description

At Asurint, we’re building a leading information-based technology company in Cleveland, Ohio. • Asurint is on a mission to help our customers succeed by bringing innovation, flexibility and personal ownership to background screening. • We measure our efforts by the success our customers enjoy and the positive onboarding experience of their employees. • We are succeeding because they succeed. • The Marketing Enablement Manager is responsible for understanding the company’s marketing and sales strategies to develop and implement impactful programs and messages to attract prospective customers. • Designs and drives comprehensive demand generation strategies, including production, execution, results forecasting, and results measurement. • Integrates and leverages tactics, including account-based marketing, email and marketing automation, digital and print advertising, events such as webinars and real-world events, conferences, and trade shows. • Assesses current lead funnel definition and creates data-driven, actionable plans to advance sophistication through better understanding of buying cycle stages. • Implements testing strategies to analyze and enhance the demand creation process, including response and conversion rates. • Partners with Sales leadership to understand objectives and needs in order to develop lead generation programs that drive efficiency. • Coordinates and participates in promotional activities and trade shows; works with developers, advertisers, and production managers to market products and services. • Collaborates with Marketing, Sales, Account Management, and Product teams to align sales training efforts with sales goals; conducts training sessions to build product knowledge, sales skills, and effective use of sales tools. • Partners with content creators to identify materials required to support lead generation efforts. • Manages budgets and resources effectively and efficiently; knows and understands organization’s financial position. • Manages vendors and outside service providers effectively; sets expectations and holds them accountable. • Tracks and analyzes marketing performance and continually implements optimizations for increased growth. • Submits reports of marketing impacts to sales activities and maintains records. • Keeps senior management informed of marketing activities, progress towards established objectives, and any significant roadblocks to success.

🎯 Requirements

Experience leading end-to-end marketing activities, marketing highly technical products, and marketing in a B2B technology company is required. • Experience in creating and executing marketing campaigns and programs that drive prospect and/or customer engagement and advocacy is required. • Experience with lead generation, sales processes, and creative direction for marketing campaigns and initiatives in a high-growth sales environment is required. • Experience driving prospect engagement, increasing traffic, enhancing brand and website visibility is required. • Flexible, with ability to collaborate on direction and then operate independently to drive results is required. • Experience leading and driving results at the functional level is required. • Excellent business writing and communications skills are required. • Experience working with customer service, customer success, or account management is required. • Experience with the latest digital marketing tools and channels, marketing automation tools, online advertising, and trade show marketing is required. • Experience and proficiency with creative design is a plus. • Experience with human capital management field or background screening is preferred. • Experience with the legal/court system is preferred. • Proficiency in MS Office (Outlook, Excel, Word) or similar software is required. • Relevant business management systems such as general ledger, HRIS, CRM, etc. is preferred. • Salesforce.com CRM is preferred.

🏖️ Benefits

Medical, dental and vision effective first day of employment • 401(k) with employer match • Paid time off • 10 company-paid holidays • Employee Assistance Program • Wellness Program • Paid Bereavement • Pet Bereavement • Pet Insurance • Volunteer time off • Telecommuting Stipend • Professional development programs • Short-term disability • Company-paid long-term disability • Company-paid life insurance • Flexible spending/health savings accounts • Employee referral bonus