Growth Marketing Manager

4 days ago

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Asure Software

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Human Capital Management • Payroll & Tax • Time & Attendance • Human Resources • HR Services

501 - 1000 employees

☁️ SaaS

👥 HR Tech

Description

• Collaborate with sales leadership to identify, prioritize, and execute marketing campaigns that align with revenue goals. • Act as a hands-on marketer, writing copy, creating presentations, and developing impactful campaigns to drive demand. • Use Salesforce (SFDC) reporting to analyze data, deliver targeted insights, and optimize campaign performance. • Set up and manage marketing workflows in HubSpot and, ideally, Salesloft, ensuring seamless communication and lead nurturing. • Creatively find, create, and curate targeted lead lists by analyzing customer data, researching industry associations, and leveraging diverse information sources. • Guide and support a small internal marketing team to deploy digital campaigns across email, social, and paid channels. • Work closely with sales teams to ensure leads are served with the right messaging and handoffs are seamless. • Analyze data from SFDC, HubSpot, and other tools to track campaign effectiveness, inform decisions, and measure ROI. • Stay informed about market trends, competitor strategies, and industry best practices to continuously refine messaging and programs.

Requirements

• Bachelor's degree preferred. • 5+ years of proven experience in B2B marketing, with a focus on demand generation and revenue growth. • Hands-on proficiency with Salesforce (SFDC) reporting, HubSpot, and ideally, Salesloft. • Strong writing and presentation skills with the ability to create compelling marketing materials independently. • Experience managing and executing digital marketing campaigns across multiple channels. • Analytical mindset with the ability to translate data into actionable insights. • Creative problem-solving skills for identifying and curating targeted lead lists. • Proven ability to collaborate with sales teams and deliver measurable results. • A proactive, self-starter attitude with exceptional organizational skills. • Marketing experience with an HCM or HR Services company preferred. • Occasional travel is required.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1! • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability • 401K Program with 3% safe harbor contribution • Employee Stock Purchase Program • Fitness Reimbursement Program • Self-Managed PTO