Director of Growth Marketing

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Automattic

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1001 - 5000

Description

• The Director of Growth Marketing will be instrumental in driving customer acquisition and growth through strategic and data-driven marketing initiatives. • You will oversee and integrate paid media, affiliate marketing, performance marketing, and lifecycle marketing into a cohesive growth marketing team. • This strategic position demands a blend of creativity, analytical acumen, and leadership skills to design and implement comprehensive growth strategies. • The ideal candidate will have a proven track record of leading high-performing teams and executing successful growth strategies. • Lead and mentor a diverse team of marketing professionals across paid media, affiliate marketing, performance marketing, and lifecycle marketing. • Foster a collaborative and high-performance culture, setting clear goals and expectations for the team. • Develop and implement team processes, workflows, and best practices to maximize efficiency and effectiveness. • Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention. • Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring alignment with overall business goals. • Identify and capitalize on growth opportunities through data analysis, market research, and competitive analysis. • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. • Measure and optimize Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS) to ensure efficient spending and high (incremental) returns. • Continuously assess overall paid acquisition performance, identifying opportunities for improvement and scaling successful tactics. • Manage the growth marketing budget, ensuring efficient allocation of resources and maximization of ROI. • Evaluate and negotiate with external vendors and partners to support marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred. • 8+ years of experience in growth marketing, with a focus on customer acquisition and performance marketing. • Proven track record of leading and scaling high-performing marketing teams. • Strong analytical skills and experience with data-driven decision-making. • Deep understanding of digital marketing channels, including Paid Media, Affiliate Marketing, Performance Marketing, and Lifecycle Marketing. • Exceptional communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences. • Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment. • Experience with marketing automation tools, CRM systems, and analytics platforms. • Creative thinker with a results-oriented mindset and a passion for continuous improvement.