Director of Growth Marketing

November 29

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Automattic

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1001 - 5000 employees

Founded 2005

☁️ SaaS

🛍️ eCommerce

🌐 Web 3

Description

• The Director of Growth Marketing will be instrumental in driving customer acquisition and growth through strategic and data-driven marketing initiatives. • You will oversee and integrate paid media, affiliate marketing, performance marketing, and lifecycle marketing into a cohesive growth marketing team. • This strategic position demands a blend of creativity, analytical acumen, and leadership skills to design and implement comprehensive growth strategies. • The ideal candidate will have a proven track record of leading high-performing teams and executing successful growth strategies. • Lead and mentor a diverse team of marketing professionals across paid media, affiliate marketing, performance marketing, and lifecycle marketing. • Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention. • Manage the growth marketing budget, ensuring efficient allocation of resources and maximization of ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred. • 8+ years of experience in growth marketing, with a focus on customer acquisition and performance marketing. • Proven track record of leading and scaling high-performing marketing teams. • Strong analytical skills and experience with data-driven decision-making. • Deep understanding of digital marketing channels, including Paid Media, Affiliate Marketing, Performance Marketing, and Lifecycle Marketing. • Exceptional communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences. • Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment. • Experience with marketing automation tools, CRM systems, and analytics platforms. • Creative thinker with a results-oriented mindset and a passion for continuous improvement.