Director - Product Led Growth

November 21

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Therapy Brands

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practice management software • electronic health records • revenue cycle management • patient engagement • clinical data capture

201 - 500 employees

⚕️ Healthcare Insurance

💰 Private Equity Round on 2018-07

Description

• Drive product-led growth strategy to enhance customer acquisition, retention, and revenue growth. • Collaborate with Marketing, Sales, and Customer Success teams for effective initiative execution. • Establish KPIs to measure success and identify improvement areas for product-led growth initiatives. • Map customer acquisition process to identify gaps and improvement opportunities. • Contribute to product roadmap to meet service requirements for PLG-led growth. • Leverage customer insights and analytics for product development to enhance user experience. • Conduct market research to identify trends, opportunities, and threats in healthcare SaaS market. • Advocate for customer needs in product development and decision-making processes.

Requirements

• 8+ years of experience in product management or marketing, or a related field, with a proven track record of driving product-led growth in a SaaS environment, preferably within the healthcare industry. • Demonstrated ability to lead and inspire cross-functional teams, with strong team-building and mentoring skills. • Demonstrated ability to influence and align cross-functional teams toward a common goal even without direct-line reporting responsibility. • Strong strategic thinking and problem-solving skills, with the ability to translate business goals into actionable product strategies. • Deep understanding of customer needs and behaviors, with a passion for delivering exceptional user experiences. • Proficient in data analysis and leveraging data-driven insights to inform product decisions and growth strategies. • Comfortable manipulating data in Excel and Tableau to generate actionable insights. • Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas to both technical and non-technical stakeholders.