Avalere
Health insurance and reform • Evidence-based medicine • Reimbursement and product commercialization • Health economics and outcome research • Healthcare networks
201 - 500
Associate Director - Data Strategy
November 5
Avalere
Health insurance and reform • Evidence-based medicine • Reimbursement and product commercialization • Health economics and outcome research • Healthcare networks
201 - 500
Description
• Established in 2001, Avalere Health partners with clients to navigate the complex healthcare ecosystem • The role leads and implements data and analytics strategy for client marketing efforts • Responsible for managing relationships between clients and functional leads in marketing decisions
Requirements
• 7+ years of experience in the measurement of digital marketing activities with strong analytic and problem-solving skills • Ability to navigate and lead others through ambiguity with composure, confidence, and clear communication • Comprehensive knowledge of the digital measurement ecosystem, including but not limited to defining and implementing measurement frameworks, multi-touch attribution, and Media Performance Measurement (MMM, MTA, Incrementality) • Experience with data tools including: Ad platforms, Google Analytics, Adobe Analytics, Google Tag Manager, Data Studio, Tableau, Looker, and social listening platforms • Experience working with ad-tech, mar-tech, and operational data • Strong proficiency in Microsoft Office Suite (or Google), notably Excel and PowerPoint • Strong verbal, written, and interpersonal communication skills with ability to understand technical aspects of data analysis • Ability to explain data and tell story to non-technical audiences, including the development of succinct and impactful reporting outputs • Ability to understand marketing strategy and explain to technical audiences • Project management skills with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
Benefits
• generous company pension/retirement plan • private medical insurance • comprehensive employee wellbeing initiatives • compelling time-off policy • many other excellent employee benefits
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