SVP, Media Insights and Analytics

5 days ago

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Avalere

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Health insurance and reform • Evidence-based medicine • Reimbursement and product commercialization • Health economics and outcome research • Healthcare networks

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

Description

• Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. • Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology. • Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. • We live and breathe our five values: We are authentic, we act with integrity, we value difference, we play for the team, we enjoy the journey. • As the SVP of Media, Insights & Analytics, lead the strategic direction and execution of media planning and analytics.

Requirements

• 15+ years of experience in the media and marketing strategy • 7+ years management experience • Deep pharma experience across diverse set of disease states and audiences • Strong data-driven background • Proven client relationship experience, with the ability to articulate complex concepts to non-technical stakeholders. • Proven ability to understand the client’s business and bring strategic business thinking to lead team to develop the most effective media, audience, and data strategy in partnership with the cross-functional teams. • Proven ability to communicate in all channels effectively and handle difficult situations among team and/or client with tact and professionalism. • Experience leveraging complex modeling and advanced analytics to understand channel impact and ROI; knowledge of statistical significance and ability to communicate relative confidence and risk levels. • Robust understanding of the strategic value of strong data and analytics and how to commercially leverage data and analytics. • Strong problem-solving skills and a proactive approach. • Understanding of emerging technology and latest trends to drive innovation. • Advanced understanding across client verticals of media strategy, goal setting, and channel selection. • Proven ability to build cohesion among cross-functional teams, build strong internal partnerships to improve ways of working, develop capabilities, and drive innovation. • Strong leadership and team development skills, with experience in leading multi-disciplinary teams.

Benefits

• Generous company pension/retirement plan • Private medical insurance • Comprehensive employee wellbeing initiatives • Compelling time-off policy • Many other excellent employee benefits