Director, Product Marketing

September 16

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Axios

WebsiteLinkedInAll Job Openings

501 - 1000

Description

•Lead the crafting of a clear narrative framework that will resonate with our clients and ensure the alignment of all of our product offerings and their position in the marketplace. •Lead collateral development ensuring all materials align with brand voice and identity. •Collaborate cross-functionally with your colleagues in Integrated Marketing, Product & Tech, Insights, Client Services and Communications to ensure brand consistency across touchpoints. •Proactively identify needs for ongoing product marketing initiatives for new and current products, working with cross-functional partners to meet key product adoption goals and improve product market fit. •Design and execute the process to proactively incorporate market feedback on product marketing collateral and positioning, often collaborating with Client Partnerships to do so, to continuously improve both advocacy for and adoption of products. •Stay on top of industry trends in order to stay ahead of the changing media landscape. This will include keeping a pulse on where and how our competitors are growing, where the market is focused and where the industry is headed.

Requirements

•8+ years of product marketing or strategy experience in the media and publishing industry •Demonstrated knowledge of the media landscape •Ability to quickly develop a comprehensive understanding of and perspective on new concepts and products inclusive of both high-level strategy and tactical go-to-market details •Experience tapping into market trends and insights to inform your work •Exceptionally collaborative with experience working across teams to produce quality work •Excellent verbal and written communications skills

Benefits

•401(k) with employer match •Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network •Employer Health Savings Account (HSA) contribution for the high deductible health plan option •Dental and vision coverage •Primary caregiver 12-week paid leave •Generous vacation policy, plus holidays •One mental health day per quarter •Annual learning and development stipend •$100 monthly work-from-home stipend •Tele-mental health services through Headspace •OneMedical membership, including tele-health services •Personal health advocacy resources through HealthAdvocate •Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility •Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies •Increased work flexibility for parents and caretakers •Virtual company-sponsored social events •A strong and positive work environment •A commitment to an open, inclusive, and diverse work culture