Senior Solution Marketing Manager - Business Banking

August 21

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Backbase

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💰 Private Equity Round on 2022-06

Description

• Build a deep understanding of our customers’ pains and needs, the market, lines of business and the competition across all the regions in which Backbase does business • Create Go-To-Market strategies and plans for your area and work with stakeholders across the company to bring them to life (marketing, partners, sales, services, product) • Define segmentation, use cases/scenarios, buyer personas and value propositions and use them to build repeatable sales plays aligned to specific lines of business • Manage and create content to support Business Banking motions including whitepapers, solution briefs, presentations, customer success stories, blog posts, ebooks, webinars, and more • Partner with Sales Enablement to develop effective materials and tools to support the sales process • Work with the product team to uncover new markets, scenarios and use cases, define new offers and influence roadmap decisions • Validate hypotheses through customer interviews, analyst inquiries, data analysis, and testing • Locate and leverage market trends and product opportunities to help improve Backbase’s offer and position • Watch competitive activities, identifying gaps and opportunities

Requirements

• Masters degree in IT, Business or Marketing • 4+ years of experience in product marketing or related area in multi-use case, B2B platforms and/or SaaS (E.g. Mambu, Adyen, Salesforce, Pega, Appian, Atlassian, OutSystems, Mendix, ServiceNow, etc) • Experience in banking / financial services / fintech is a plus but not required • Native or native-level, writing, and presentation skills, as well as the ability to persuade, inspire and motivate others. • Ability to grasp complex, technical subjects and make them easy to understand.