Media Buyer - Lead Generation

November 15

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Description

• As a Google Media Buyer, you will play an important role in working closely with the marketing team to come up with strategies that drive traffic, increase conversions and maximize ROI. • You will be responsible for developing and executing digital media campaigns for our local automotive department. • This position will be focused mainly on lead generation campaigns that funnel into Go High Level. • Advertising daily budgets range from $33/day - $100+/day. • Conduct keyword research, craft compelling ad copy, and come up with creative ideas for campaign performance. • Continuously fine-tuning campaigns, setting benchmarks and suggesting exciting new tests for better results. • Stay up to date on any new trends to capitalize on new revenue opportunities to optimize client retention. • Use data-driven strategies to recommend to clients to meet clients objectives. • Make sure funnels/websites are not just ready, but perfectly polished and set up for incoming traffic. • You will be optimizing and experimenting with A/B tests on ad copy, images/videos, and funnels, all with the goal of surpassing performance goals. • Analyze Google media business and associated metrics daily to ensure client success, providing insightful synthesis, interpretation and action plans based on performance data, while also monitoring campaign performance, analyzing data, and delivering regular reports and insights to stakeholders. • Collaborate with internal teams to create cohesive campaigns across digital and social media platforms. • Measure and report performance of all digital marketing campaigns and assess against goals. • A good understanding of Social, Email, Display, Native and Programmatic media buying and how all these channels come together and serve a brand’s purpose. • You will be expected to Manage and implement campaigns for up to 50 local business accounts with the majority of them being in the same Niche (Automotive Industry - mainly ceramic coatings). • You will have the full support of your team.

Requirements

• 2+ years of experience conducting Google Media Buying activities. • Strong understanding of Google lead generation and digital marketing. • Managed 20+ lead generation accounts at the same time • Strong verbal and written communication skills. • Must be comfortable with constant changes that come with operating in a fast-paced environment. • Google ads certification is a plus. • Attention to detail is a must.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only) • Unlimited PTO • Paid US Holidays • Opportunities for professional development and advancement within the organization. • A collaborative and innovative work environment with a focus on creativity and results.