Vertical and Account-Based Marketing Manager

5 days ago

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Baker Hughes

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Baker Hughes is a leading energy technology company that provides innovative solutions for the energy and industrial industries. The company specializes in designing, manufacturing, and servicing transformative technologies that advance energy solutions to be safer, cleaner, and more efficient. With integrated offerings across Oilfield Services & Equipment and Industrial & Energy Technology business segments, Baker Hughes is committed to creating technology for a cleaner, more sustainable future. The company leverages engineering, data, and science, along with a low-carbon commitment, to redefine possibilities in the energy sector.

Energy technology • Oilfield services and equipment • Liquified natural gas (LNG) • Turbomachinery and process solutions • Industrial asset management

10,000+ employees

Founded 1907

⚡ Energy

📋 Description

• Devise and execute a successful strategy for vertical marketing and ABM for all three PSI brands • Collect and manage strategic market and customer data for PSI WAM (Winnable Addressable Market) to support and prioritize vertical and ABM campaigns across the three PSI brands according to available resources (budget + stakeholder bandwidth) • Work with internal teams and potential vendors to research and understand where and why the three PSI brands win accounts, as well as lose opportunities and customers • Partner with the outbound sales organization, applicable vendors, and the Marketing Analytics and Insights Manager to develop KPI goals, including Average Deal Size (ADS), net new accounts, funnel velocity, CLTV (customer lifetime value) and marketing ROI to measure the performance of vertical and ABM campaigns and programs • Collaborate with the commercial sales organization to solidify and enrich target account list and strategy • Work with internal stakeholders (including Content and Product Marketing, product managers/SMEs) and outside vendors to produce and design account playbooks in support of sales enablement • Assess current Martech stack, available intent data and potential ABM platform technologies that enable account and prospect level personalization for efficient ABM funnel acceleration, and conversions to net new orders and revenue • Create or modify an intent model to align with the three PSI brands • Develop growth strategies, in conjunction with the Commercial team, to optimize engagement within high-value industries and accounts • Design vertical marketing and go-to-market ABM campaigns to promote the combined value of PSI • Develop and deploy regionally standardized outbound outreach process for vertical marketing and ABM campaign design and execution across the three PSI businesses • Partner with the PSI Digital and Demand Generation Marketing Leader to develop an all-encompassing digital and ABM marketing strategy for the Precision Sensors and Instrumentation (PSI) business

🎯 Requirements

• Bachelor's degree from an accredited university or college • 5+ years of B2B marketing experience • Strong ability to influence and persuade executive leadership and various stakeholders • Proven experience aligning with the sales organization and building strong relationships internally and externally • Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment • Working knowledge of intent data, modelling, tools and ABM and marketing automation platforms

🏖️ Benefits

• Contemporary work-life balance policies and wellbeing activities • Comprehensive private medical care options • Safety net of life insurance and disability programs • Tailored financial programs • Education Assistance • Generous Parental Leave • Mental Health resources • Dependent Care • Additional elected or voluntary benefit