Senior Lead Generation Specialist
October 20, 2024
Description
• Conduct market research to understand market trends and target audience. • Identify the Ideal Customer Profile (ICP) for the client’s real estate projects. • Gather contact information from various sources. • Segment collected data for targeted outreach. • Send personalized emails to potential leads. • Conduct cold calls to engage potential investors. • Engage with prospects through social media channels like LinkedIn. • Manage lead interactions using CRM systems. • Automate follow-up emails to ensure consistent outreach. • Consistently follow up with interested or non-responsive leads to nurture relationships. • Assess lead quality through lead scoring. • Pass qualified leads to the sales team for further engagement and conversion.
Requirements
• Proficiency in English at C2 level. • 5-10 years of experience in cold acquisition and lead generation. • Preferably specialized or experienced in raising financial resources for real estate projects. • Familiarity with CRM systems and email automation tools. • Strong analytical skills to monitor and adjust outreach strategies.
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