Marketing Manager - Paid Media

September 17

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BARBRI Legal Ed

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Educational Content • Academic Programs • Revenue Stream Development • Academic Curricula • Academic Partnerships

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Description

• Co-create media plans and provide data-driven insights. • Act as the key contact for segment leads and agency partners. • Lead check-ins to ensure projects are on track and exceed expectations. • Develop and deliver media investment strategies. • Assist with optimization of paid search ad accounts. • Oversee budgets, performance KPIs, and ad channel best practices. • Implement or update campaigns for optimal performance. • Collaborate to refine paid media strategies and alignment with marketing goals. • Provide insights and recommendations to improve campaign effectiveness.

Requirements

• 5+ years of experience managing lead-generating and sales-generating ad campaigns, with strong measurable ROI. • Background working with Google Search, Meta Ads, LinkedIn Ads, Google Display, YouTube Ads, Performance Max, and Google Shopping ads in tandem. • Google Analytics experience for reporting and attribution models. • Experience working with Google Ads representatives to implement emerging capabilities alongside existing best practices. • Any previous experience with education or legal services verticals is a plus. • Strong oral and written communicator. • Analytical thinker. • Process driven; dependable to follow existing process or create new processes. • Adaptable to changing day to day requirements across multiple businesses.